iProspect, an SEM firm, has just finished a survey that holds some interesting tidbits for the SEO/SEM industry.

The main highlight is that 68% of search engine users typically click results on the first page of search results, compared to 62% in 2006, and 60% in 2004. You read right, 68%!

If that’s not convincing enough to get some good SEO going on your site to rank on the first page of the SERPs, consider that only 8% of search engine users review more than the first three pages prior to clicking on a result.

On the one hand, we have over 2/3 of people clicking on something in the first 10 results and on the other hand, 92% of people will only go three pages deep maximum — if you’re not at least in the top 30 for what your trying to rank, you’re out of luck.

Granted, this just enforces exactly what we’ve been saying at Amodon, you need to have good SEO, good content and great design so that people will come to your site, you’ll rank high and the search engines will take notice.

But we’re not ones to say we told you so…but…well, you know.

Here’s a few other interesting things from the post:

• 49% of search engine users who continue their search when not finding what they are looking for change and/or re-launch their search after reviewing just the first page of search results, up from 40% in 2006, and 42% in 2004
• 37% of online users associate appearance at the top of search results with a company’s leadership within its industry or category, up slightly from 35% in 2006 and 33% in 2002