The hotly contested Pennsylvania primary was finally held yesterday! For those of you who are big political followers (I’m a fan), I know this excited you as much as it did me.

However, while watching the polls last night and reading everything I could get my eyes on, it got me thinking about how the Pennsylvania primary relates to SEO.

When you’re optimizing your pages, you’re looking for the most exposure right? You’re looking to get your message out to as many people as possible — with a catch. These people need to be interested in what you have to say, which is exactly what good SEO delivers.

Both Obama and Clinton were doing this exact same thing! Their goal was simple: get the message out that each one is the best candidate for the job. If you were a non-voter or a republican, then if you heard what they had to say, fine, but they weren’t targeting you.

So, what optimization strategies did they use for their respective campaigns?

Each of them got solid grassroots help, they utilized their management structure and they kept their message clear and on point.

Or, in other words, they used solid content (grassroots), utilized good subheads (their management teams) and added clarity with good title tags (their message).

See? SEO is everywhere people! It’s just a matter of knowing where to look.