What Can the Pennsylvania Primary Teach Us About SEO?
The hotly contested Pennsylvania primary was finally held yesterday! For those of you who are big political followers (I’m a fan), I know this excited you as much as it did me.
However, while watching the polls last night and reading everything I could get my eyes on, it got me thinking about how the Pennsylvania primary relates to SEO.
When you’re optimizing your pages, you’re looking for the most exposure right? You’re looking to get your message out to as many people as possible — with a catch. These people need to be interested in what you have to say, which is exactly what good SEO delivers.
Both Obama and Clinton were doing this exact same thing! Their goal was simple: get the message out that each one is the best candidate for the job. If you were a non-voter or a republican, then if you heard what they had to say, fine, but they weren’t targeting you.
So, what optimization strategies did they use for their respective campaigns?
Each of them got solid grassroots help, they utilized their management structure and they kept their message clear and on point.
Or, in other words, they used solid content (grassroots), utilized good subheads (their management teams) and added clarity with good title tags (their message).
See? SEO is everywhere people! It’s just a matter of knowing where to look. 
Tags: Pennsylvania Primary, search engine optimization techniques, SEO
April 23rd, 2008 at 9:13 am
SEo really is everywhere. I actually just wrote a blog about SEO in politics yesterday that gives some fairly in depth analysis of how the candidates are doing. Keep up the good work!
April 23rd, 2008 at 9:49 am
it’s true that it really is!
i just checked out your post and man, mccain has some work to do. seriously, non-unique title tags…come on. anyone with a passing knowledge of seo could have told him that’s not the way to go! everyone who hasn’t checked out eric’s post on seo and politics should! it’s a good read.
April 23rd, 2008 at 10:49 am
Thanks, I’m glad you enjoyed it! Maybe I’m wrong, but you know where I think SEO could have the most impact in politics? Local elections. If you think about it, the issues of a local election would have far less competition than a national one. Also, low turnouts to local elections are often because the candidates don’t have much exposure to their constituents. I’d be willing to bet almost none of the mayoral candidates have used SEO on their sites. It would make for an interesting case study to be sure.