Getting rankings in Google and the other search engines is difficult, but it can happen. Remember: The harder the keywords you’re trying to rank for (for example mortgage), the tougher it’ll be for you to rank globally.

However, you can’t say the same thing for local search. While it’s a terrific struggle to rank for mortgage (coming in at 206 million results), ranking for Riverside mortgage (coming in at 279,000) is much easier — by a factor of nearly 1,000!

When you target that niche, your job will be 1,000 times easier than if you’re just going for the broad term. This is an easier job and the returns you get will be more relevant to your business.

That’s the fantastic thing about advertising online: you can target your exact clients. Make sure that you are targeting those local phrases and you’ll get local business. Though, if you really want to target the broad terms you can…just expect to take a while to start ranking! (A while, and a lot of money!)

Tags: Local Search, SEO

This entry was posted on Thursday, April 3rd, 2008 at 11:48 am and is filed under Local Search, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.