Know Your Role Son: What Junior High Cliques Taught You About Online Marketing
In junior high, there were cliques — we all remember this. While you were in grade school, the cliques were there too, just not as pronounced as in junior high. In high school, everyone knew his roll and his clique. Just when you thought you were outta school, these fantastic games aren’t over!
Google knows your role, Google knows your clique — so you had better believe they’ll enforce it.
At this point, you might be crying to the Gods, “What does it all mean?!?!”
Never fear my friends; I’ll clue you in to the big G’s devious machinations consider SEO.
The Google Machine, like all good yard aides in junior high, likes to know what to expect out of groups. Yard aides liked to know that the stoners would hang out by the kickball fence, the jocks would hang out by the gym, the nerds would be by the library and the ‘cool’ kids were by the cafeteria. This way, if ever there was any indiscretion, they would know exactly where to look depending on the problem.
Google is the same way, it wants to know where to look. This is why if you run a website talking about football, you should link to other football sites. Run a site that talks politics? Link to other politicos!
Many people are afraid of linking out from their site because they’ll give away their precious, precious link juice. Come on people! Didn’t you learn anything in kindergarten? Sharing is good.
Link out to your clique, make some friends and then the Google Machine will know where you put you in searches. 
Tags: link love, linking strategies, search engine strategies, SEO
